Moderna Museet - Identity Redesign
Project Type: Speculative / Self-Initiated
A rebranding proposal for Moderna Museet, focusing on a visual identity that reflects both its historical depth and future-oriented vision. The logo is developed as a flexible and contemporary system, aiming to represent the museum’s role in collecting, preserving, and valuing diverse forms of art. Rather than referencing a single style, the design emphasises openness — allowing different visual languages to coexist within a unified structure. A restrained and minimal approach ensures clarity and longevity, positioning the identity as something that can evolve over time while remaining recognisable. The system extends across applications and merchandise, translating the institutional identity into accessible, everyday contexts while maintaining a consistent visual language.